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  • Writer's pictureEmalene


Updated: Aug 5, 2020

Hey welcome to the launch of my exciting new website, EMALENES FOR THE LOVE OF SKIN, and my very first blog post!

I am so excited to be sharing this with you and now the day has finally arrived. It has taken me many years to finally pluck up the courage to put myself out there, but it is now time to share all my professional knowledge with you. My site will be packed full of Advice, Skin Care Tips and the latest Beauty, Tips and Trends.

Why I started my blog

When clinics and salons had to shut due to Covid 19, we all thought it would be a quick temporary measure and soon things would go back to normal. The beauty industry has always been resilient in the past, why would this be any different?

Unfortunately, it has been very different! The effects on my Salon and others within my industry are widespread and it will have a long-term impact on the way businesses are run and how consumers can access services moving forward.

The future of the beauty industry as we have known it, will no longer exist! And to survive it must change.

Prior to lock down more and more consumer purchases have moved online, brands across all industries have looked for ways to be more relevant through digital channels and to meet the needs of their increasingly mobile consumers.

This rapidly evolving modern beauty consumers is currently overwhelmed by product choices and product claims. Over the last five years, beauty brands have invested heavily in mobile, social media, augmented reality, and other technologies but consumers still lack access to the advice and expertise they need to buy online easily and with confidence. In these current times this demand will only get greater.

As this new research shows, there is a huge need for virtual beauty advisers to provide assisted service online where real human advisers are not as easily accessible. To provide the ease of use, convenience, and personalised experiences that customers so clearly need and want.


An online platform to bring the professional therapist to your home. With access to your very own virtual therapist.

What you will be seeing more of in my posts

Beauty should be fun; it is always great when you can sample a product.

When your Therapist provides you with a bespoke beauty regime, Just for you!

You want to keep up to date with the latest trends and advice and you know just the Therapist to answer your questions.

It is great when you can ask your Therapist about the latest beauty tip in the Daily Mail.

Or receive that snippet of information that confirms you are using the right product, because you love learning new stuff!

And that what I want to bring to you! The Personal TOUCH

You can get access to this personalised experience in your own home, WITH

Our Retail programming and drop ship service

Our Exclusive NEW professional home treatment programs

VIP Members Area

AND Your own virtual therapist providing:

· Online skin consultations

· Customised retail plans

· Tailored home treatment programs

· Back to the salon programming

And… to keep updated and find out more you can follow our face book page

and of course sign up to my blog.

Please feel free to always share your advice and communicate with me along the way! I hope to inspire you because truthfully, you all inspire me.

Take care for now

Much love

Emalene xx


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