About Emalene

Having spent 20 years in the aesthetic and beauty industry, I have spent a lifetime studying to achieve excellence in all these fields. My experience has led me from opening my first salon in 1995, which grew into the award-winning salon it is today, WPR Beauty Spa Cosmetic based in Billericay. My ventures have led me into salon consultancy, product distribution and brand development and working with large organisations such as Harrods, Urban Retreat, and the Thai Square Group.

I developed a passion for Aesthetics early on in my career with my first experiences in Permanent Cosmetics over 25 years ago. For several years I worked alongside Doctors and Surgeons, running a very successful injectable clinic from WPR, while assisting and providing a support network for patients.

My wealth of experience and knowledge led me to the development and launch of A.R.T Aesthetics, A Results-Driven Clinic where Beauty and Cosmetics work in Harmony.

I packaged Beauty and Cosmetics to work in harmony with each other to maximise results and provide long term solutions without the need for surgery. My bespoke treatment plans, using specialist pioneering techniques, literally stop time ticking!

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My love of skin and passion for result driven treatments drew my focus to providing treatment services that worked and harnessed the body’s natural healing process, to provide a curative and preventative approach.

I packaged Beauty and Cosmetics to work in harmony with each other to maximise results and provide long term solutions without the need for surgery. My bespoke treatment plans, using specialist pioneering techniques, literally stop time ticking!

When clinics and salons had to shut due to Covid 19, we all thought it would be a quick temporary measure and soon things would go back to normal. The beauty industry has always been resilient in the past, why would this be any different?

Unfortunately, it has been very different! The effects on my business and others within my industry are widespread and it will have a long-term impact on the way businesses are run and how consumers can access services moving forward.

The future of the beauty industry as we have known it, will no longer exist! And to survive it must change.

The biggest sadness for me when my Clinic had to shut was not seeing our customers.

My salon not only provided treatments, it was a place where clients came to feel good, chatter, off load and form personal relationships. How could we continue to provide this? The personal touch!

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Beauty should be fun; it is always great when you can sample a product.  

When your Therapist provides you with a bespoke beauty regime, Just for you!

You want to keep up to date with the latest trends and advice and you know just the Therapist to answer your questions.

It is great when you can ask your Therapist about the latest beauty tip in the Daily Mail.

Or receive that snippet of information that confirms you are using the right product, because you love learning new stuff!

 

Over the last five years, beauty brands have invested heavily in ecommerce, but there is a huge lack of access to the advice and expertise customers should be getting to buy online easily and with confidence. In these current times it is now even more imperative that this service is provided.

Customers should be able to access information freely with expert advice, which unfortunately is massively lacking. So how can it be made possible to cut through this complexity and provide the ease of use, convenience, and personalised experiences that customers so clearly need and want.”

That's when Emalene’s LOVE THE Skin Your In evolved!

An online platform to bring the professional therapist to your home. With access to your very own virtual therapist.